Our Vision

To be an establishment relentless in its commitment to maintain the highest level of excellence in serving the African-Caribbean community.

Our Mission
  • To pursue excellence in all areas of service delivery
  • To maintain the highest level of sourcing in the procurement of products for our community
  • To ensure the best quality products are sourced and delivered to our customers
  • To ensure that the company’s good image is maintained at the highest level through consistent high levels of customer service and great quality products.
Our Core Values

Our philosophy is grounded in:

  • Worship to God
  • Integrity
  • Respect
  • Honesty
  • Service to Humanity
  • Excellence
  • Consistency
  • Effectiveness
  • Taking Responsibility


Annually we provide support to a lot of charities, fund-raisers and apprentices within the community, which we regard as home to our stores. On a daily basis Samis receives many requests from commendable causes and unfortunately we cannot offer help to them all.

We offer support to our community in a variety of ways:


At Samis we know what matters locally to our customers and we have always gone the extra mile to support school events, church events, football clubs, groups and charities local to each of our stores within our community.



Packaging is part and parcel of what we do. Without great packaging, many of our products wouldn’t make it to our stores, or your homes in one piece. Some of our food would not be safe, others would not taste so good, and some things need to be packaged for extra protection as they are so delicate.

We are focussed on reducing and improving packaging. But, it is not just about less packaging, its about packaging that keeps products at their best for longer, both in stores and at your homes.


Now you can have it all. We are here to offer you value for money.

At Samis, we offer you fairly priced high quality products and a wide range of fantastic special offers every week. As part of that commitment to offering you good value, you are always guaranteed to find mix and match deal on frozen, grocery and fresh products making it easier for you to save. Our Good Value range offers a variety of essential products at competitive prices, which is especially important in the current economic climate.

At Samis, we always ensure our customers get great value for money, by providing amazing deals. So watch out for our upcoming offers or subscribe today so you don’t miss out. And there are a lot more offers instore.